Unit Economics & CRM: LTV, Churn, Retention Rates, Cohorts BY MARWAT TECH

• For a better learning experience, we recommend that you use a laptop/mobile phone/pen and paper to take notes, highlight important points and make summaries to enhance your learning.

Who this course is for:

• There are no special requirements. The course is aimed at anyone who wants to pursue a career in marketing or improve their knowledge.
• Unit economics is a fundamental concept in business that focuses on understanding the direct revenues and costs associated with a particular business model or product at the unit level. These "units" can be customers, orders, products, or other related statistics. By analyzing unit economics, companies and professionals can assess the sustainability and profitability of their operations.
• Here's why it's important for professionals and businesses to learn more about equity economics: Assessment of sustainability and profitability: Equity economics provides a clear picture of whether a company is sustainable and profitable. By reviewing unit revenue and expenses, professionals and businesses can determine whether they are making or losing money on each sale or customer acquisition. Expansion Decisions: Understanding economics is critical to making informed decisions about business expansion. If the cost of acquiring a customer exceeds the revenue generated by that customer over time, the business cannot be sustainable without volume changes.
• Business Model Optimization: Economics Economics analysis allows experts and companies to identify areas for improvement. It helps find cost-effective ways to acquire and retain customers, reduce operating costs and increase average unit sales. Investor Confidence: For startups and growing companies, it is often necessary to demonstrate positive economics to attract investors. It shows that the business model is sound and has the potential to generate profits in the long run. Risk Management: Understanding unit economics allows companies to quickly identify potential risks. If the unit price is too high, it may lead to financial instability or bankruptcy in the long run.
• Pricing Strategy: Equity economics are important in determining the appropriate price of products or services. Businesses can determine the right balance between prices and costs to maximize profits. Strategic Decision Making: Business decisions regarding product development, marketing campaigns, and resource allocation should be guided by a deep understanding of unit economics. This helps focus resources on high impact areas.
• Developing skills related to unit economics can be extremely useful in a variety of career fields, including business, finance, and entrepreneurship: Entrepreneurship: Entrepreneurship: Entrepreneurs who understand unit economics can create and improve business models. Can create that can be successful. This knowledge is critical to securing funding and effectively managing their startups. Finance and Investments: Finance and investment professionals should evaluate the financial health of companies. Understanding unit economics helps them evaluate the viability of potential investments.
• Marketing and Sales: Marketers can make informed decisions about customer acquisition channels and campaigns based on customer acquisition costs and customer lifetime value. Sales teams can prioritize valuable leads. Operations and Supply Chain Management: Operations and supply chain management professionals can optimize operations, reduce costs and improve efficiency by analyzing the unit economics of production and distribution. Advisory and Consulting Roles: Advisors and consultants who can help companies improve the economics of their businesses. They can provide valuable information and recommendations.
• Unit economics is an important aspect of business strategy and financial analysis. Knowledge of unit economics is essential for making informed decisions, ensuring sustainable business models, and building successful careers in various fields related to business and finance.